The Internet has become indispensable and practically no business, author or speaker can succeed without using the Internet as part of their marketing strategy. Despite this, while many people use the Internet for their own personal needs, they are confused how they can actually use it to benefit the sales of their own products or services.
If you are like most people, you have been overwhelmed with Internet marketing strategies, and have no idea where to start.
Regardless of what business you are in, the steps to Internet marketing success are very similar, and it might surprise you to learn they haven’t changed much in over a decade! The problem is that most educational resources on Internet marketing tell you a piece of the process without identifying where on the timeline it falls or how it fits into the rest of the process.
Avoid getting caught up on an individual strategy or tactic until you have identified your P.T.A., the basic steps you need to find success on the Internet:
P: Plug-In
Examine where you currently fit in the Internet marketing process and “plug in” at that point. Are you a novice to the Internet? Or maybe you have some experience, but haven’t pulled it all together yet? Pinpoint where you fit into the process, then plug in to the resources and tools that you need for your specific situation.
T: Team-Up
The next step is key to success for speakers, authors, and small business owners to succeed, and that is to find a team that will help you implement the process. Unless you are making a living as a full blown Internet marketer, your principal business belongs out in the field doing your thing, not in front of the computer trying to figure it all out. And finding an inexpensive designer to throw together a website won’t go far in getting you ready to be successful on the Internet.
Your goal is to find outsourced help that is multi-dimensional in their knowledge and understanding of the Internet, as well as sensitive to your unique needs and concerns. Your goal should be to form a dedicated team that will work with you as your business grows that can help you will all aspects of Internet marketing planning and strategies.
A: Accelerate
A website alone, without analyzing where you fit into the process will result in not fully realizing the last step of accelerating your success. Learning a few strategies or techniques will only cause to confuse you until you have plugged into where you are in the overall process, and found resources and team members able to lead you to success. Once you have done that, your business success from the Internet will start to fly.
Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years. He specializes in Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.